One of the main reasons that search engines refer web-pages higher in the search results, is relevant compatible inbound links from other highly trusted web pages. These links act like referrals, or as votes endorsing the unique content presented on your sites pages. WebbedXP® will improve and promote your unique content in order captivate/attract natural links from others within or in a similar related field to your industry.
Aged Domains – The websites that we use to serve links are mature and authoritative, normally from 5 years and up to 20 years of age. Search engines trust elder websites that have been active longer online and the more years the better.
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Independently Hosted Domains – The sites serving links are independent, they are therefore hosted on a wide range of servers all over the world, meaning the hosts I.P addresses are separate, as they are natural/organic and therefore trusted by the search engines.
High Quality Score – (Page Rank) Pages and Domain Addresses – The main difference between Google and other Search Engines (Bing, Yahoo, etc) is the Quality Score system otherwise known as Page Rank. Page Rank is earned through things like website age, the uniqueness, authoritative quality, quantity of the content, and the donor pages own incoming links attracted previously. Donor websites are who we promote your content to in order to captivate links, are Page Rank rich, so again they are entirely trusted.
*Page Rank is indeed a registered trademark of Larry Page, who is one of the Google co-founders along side Sergey Brin. Larry’s Surname ‘Page’ is not referring to or in any way related to a web-page. Content Rich Donor Web Pages – The websites and pages that we use to serve links to our clients are packed full of unique and informative content, such as what we develop for all of our clients. This will further improve the integrity (strength) of the referral, or ‘vote’ for your page.
Content Rich Donor Pages – The sites and pages that serve links to our clients are full of unique and informative content, like what we develop for all of our clients. This further increases the integrity (strength) of the vote, or ‘referral’ for your page.
Link Profile Maintenance – It is integral that our customers Link Profile is cultivated and maintained to be natural and favorable to Google as much as possible. Sometimes dubious looking things can develop such as the occurrence of text-clusters across multiple links. It can happen innocently, for example if you have a fitness coaching business… where there are few or no alternative descriptions of the business activities, so the site or niche-pages can entice multiple links that look, or are very much similar.
Ultimately this can become very unnatural looking to Google if it is left without being maintained. It can seem that the links were manufactured/built deliberately, or even implanted with software in order to wield the search engines results.
The links invited and maintained should be of a complete variety anchor text. A natural Link Profile also includes non-descriptor links such as ‘More information’ or ‘Click here’. Naturally these would be ingrained in a sentence relating to the page that the link is aimed at. We refer to this variety as ‘Same Sentence Links’.
Full sentence links are another type of link that we like to attract, and do occur organically. This is when a whole significant sentence or paragraph is hyperlinked to the clients relevant target page.
Image links – Websites attract links from images such as a company logo or photo. It helps significantly when the link donor renames images to suit the relevant target page, and adds ‘Alternate Text’ fields where a second description is also able to be included.
Donor Pages Tailored to Your Niche – Google does not only looks at the actual link-text and the sentence it is fixed in, but also the page’s own unique content and it’s programmed descriptions. We tailor-make pages around our clients business needs and the niche markets that they wish to rank for to ensure maximum return for our customers investment with us. If requested we will also purchase domains specifically to our clients industry, so the links will appear to be served from a well established authority or top of the line specialist in that industry.
Ongoing Link Profile Management – We only use various suites of very specialized software to test and value the links with the view of all the Search Engines available worldwide. This cross checks everything to reveal any links that could appear to be high risk or ‘toxic’. If for any reason our software’s indicate something looks unnatural, we will disavow that link during our Link Profile maintenance, meaning Google, Bing, Yahoo etc will not recognize or index it any further.
Please see below some of examples of links WebbedXP may use –