‘On Page’ Optimisation

‘On Page’ Optimisation

Despite the fact much of the modern day SEO success is about linking using premium back links, it is still very important to have your website target pages set up correctly. There are hundreds of web site checks the Google algorithm makes when it comes to crawling through your web sites pages.

When we do an audit assessment on your web site we will make comments on most of these things we know need work on. There is no point investing in a link campaign to your target pages until you have these pages correctly prepared to serve exactly what your new links will soon be encouraging. Every website is so uniquely individual that we have to tailor an investment price for the ‘On Page SEO’ work.

Popular Keyword and Phrase Research

Firstly, we need to know what are the correct most popular or best for enticing buyers’ searches, being performed on Google, Yahoo, Bing and other popular search engines. (About 91% of Australians use Google, however for international clients we track all Search Engines necessary. Whilst doing the Keyword / Phrase Research; we will discover exactly what are the most popular ‘questions’ or ‘queries’ people are typing into Google when they are looking for your goods and services, like ‘SEO Brisbane’ ‘SEO Sydney’ or ‘SEO Australia’ for us. This is when we determine what the best keywords and phrases are that we will set up your internet marketing campaign on. This research is based on accurate historical data and not presumption.

Now we know which Keywords and Phrases we are in pursuance of, now we go back to the actual On Page tasks. Here are some examples of the type of work we perform on your website pages –

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On Page Programming Tasks

Program your Home Page, to tell the Search Engines like Google, Bing and Yahoo what it is that you are customarily all about, what is your service, what you mostly do , and what you mostly want to be found for.

Establish each pages visible content, and weigh up the percentage of popular key-word’s and key-phrase’s density using definitive formulas we know Google desires. This provides the Google bot with perfect well organised content.

It is integral to set your page Title Tags up in line with Google’s simple preference. Title tags are the most demanded thing that is also the most simple to do. It is very important that these are correct, and they can alone make a massive difference between success and failure with your search engine rankings.

We flawlessly correct each of the web-pages Headings, installing the correct Code Tags so the search engines are able to establish them as headings. Many non-optimized website headings are only visible to the naked human eye and Google and other search engines can’t identify them unless it’s done for the algorithm.

Create additional fresh unique informative content; If we think your website is low on high quality content (with your input and approval) we will create 100 – 200 words per page, (up to 5 pages) of fresh unique content. We will post onto your website for you and optimise it effectively.

We then Generate and load a Site Map; of your Newly Organised site and submit it to Google and the other major Search Engines. This tells Google which of your website pages are important to crawl (read), how often and how deeply, the pages are likely to change. These are quite like instructions to Google of where to go and what is high or low priority when crawling / reading your website. This makes Googles job much easier and you will be rewarded with improved search engine rankings.

Add ‘Alternative Text boxes’ to your Navigational Links, and your Images. These are the small boxes that pop up and describe to you more about what is beneath the location that specific link will take you too. Google will then reward you for providing as much information as possible to the visitor regarding what is actually on the page you are interested in going too. Text links look like this…just mouse over – SEO Brisbane

Code Validation – HTML code validation quality software is worn to revise and rectify human programming on every page of the website. This finally ‘builds a smooth road’ for the Google bot as it crawls through your codes , accessing your site.

Optimize Site Speed, compresses and optimizes images for ultra-fast loading pages that Google and other search engines reward you for. You would never remember the last time Google referred a site to you that was slow loading it simply does not happen anymore.

Additionally we install the very latest Professional Monitoring and Reporting software on your coding so we can monitor the vastly improving search engine positions; available remotely to you 24/7 so you can enjoy watching your results hit the heights above your competitions websites.

On Page SEO Price is Tailored specifically on Application: based on our Website Assessment

Once this fragile and tedious programming work is completed, we can start the Off Page SEO by linking to your site target pages from other well trusted authoritative websites. For more information on SEO Australia click here. 

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