Top Tips On How To Promote Your Own Website!!webbedxpadmin
There are many things you can do to improve your internet marketing campaign. These tips will help your website to rank much higher in search results.
These simple things can be done in conjunction with your Website Optimisation or Search Engine Optimisation campaign, or you may find if you already have a aged and informative website, that these tips may be all you need to push you up onto the the top of the very front page!
Search engines are not the only places that will drive you traffic and potential clients. Check out tip #4 and tip #5 for instantaneous free website traffic.
In fact one could claim there are actually 4 kinds of results*; if you consider a combination of the above 2 and 3 in being a 4th type of result.
Here are some things that you can do to help make a big difference to your business’s SEO Results.
Tip #1 – Build and Update Content
Nobody likes an outdated old brochure! Have you ever used a brochure or catalog to search something or to find out later that it now costs twice the price because the brochure was outdated? Who likes inaccurate information!?
Definitely not the Googlebot!, Google knows how long it has been since you updated your websites information and the more fresh new content it gets, the more it likes you! and refers people to see your website by positioning you higher on the Search Engines page!!
This is what you can do to help
If you regularly update the information on your website, then Google will see this when it comes to crawl over your website. The more you continuously update your content and information, the more the Googlebot will visit, checking for yummy genuine informative new content. If your information is out dated, then why would Google want to show off your website?
Googlebot comes to visit your website?
Yes, sounds silly but very real…. Every Search Engine company uses what is known as a ‘Crawler’ or ‘Spider’ to continually read our site, searching the content that we people are searching for! The big one known as the Googlebot!
Once we prepare, develop and submit your site to the main search engines, the Crawlers promise to soon come and read your content, rate your website, and then rank you where they think you deserve to be.
Tip # 2 – Socialize your Website with premium Links
Usually if you don’t socialize, then you don’t meet new friends. Have you ever found that sometimes it is ‘who you know’ that gets you a job or new business? Of course! and It is the very same philosophy for your website…. You need to Socialize your website with links, to get the best referrals from others and vice-versa. And Google wants us to do just that and refer each other! The idea of this is to provide a genuine informative smooth search experience for the web-surfer.
The idea is to reciprocate the website links with other websites; precisely with ones who use the same key-words to describe the services you provide and the industry you are in, such as exchanging links with your products suppliers or industry network. Google then ranks websites highly, that have many inbound links.
Here is what you can do…
This does take a fair bit of time; it get’s repetitive, frustrating and monotonous . But this helps to Strengthen your websites search and marketing campaign hugely.
1. – Search Google for your business then analyse the search engines results
– Find Affiliate company websites who are in your industry
– Join them add or exchange links.
2. Find other companies similar or in your industry and request to exchange links with these also.
3. Join as many On Line Directories as possible and link from them.
The longer you can bare to do this, the better chance you have of getting to the Pearly Gates of Google front page and golden triangle in the top results.
Note – The greater the referring site Page Rank is, the more valuable the link will be to you.
Tip # 3 – Visitor Behaviour; Entertain and enttice your guests
How your visitors behave and what they do once they have found your website?… YES!!… Google knows.
Again, like in day to day life, if your visitors don’t like your place, they will leave your place and move to one of your competitors. If everybody that comes to you’re site then quickly exits, Google quickly realizes it is referring traffic to a site that visitors are not finding informative or useful. This is known as a ‘Bounce Rate’, and a bad bounce back rate can significantly affect your Search engines rankings.
Google also knows how many people subscribe to your website, links to your site, and returns to your site. So you need to make sure you attract the right kind of visitors; then see that they are getting what they came looking for.
So here are Three Effective Things that you can do to help…
Make your home page enticing and captivating…. To do that easily is to use great pictures. People generally look for pictures first. You can purchase professional pictures of just about anything, at website photo banks. These will capture the guest for at least the first few moments. Link these pictures to your websites pages you want to take the visitors to inside.
Show the Exact Keywords that are most commonly used to find you and your services. If you are a Accountant in Brisbane, then your likely search phrase is ‘Brisbane Accountant’. When someone has entered these words into a search engine, they will be looking for these words on your websites page. This is exactly the same as how we are found from “ SEO Brisbane ”, “ SEO Company Gold Coast” ” SEO Agency Sydney“, “Affordable SEO Brisbane” “Best SEO Company Brisbane” “SEO Agency Adelaide” “SEO Company Gold Coast” “SEO Agency Rockhampton” “SEO Perth” “SEO Agency Sunshine Coast” “Search Engine Marketing Melbourne” “SEO Bundall” etc search phrases.
It is hugely important to Capture the visitor’s details once engaged with a Call to Action. Feature a home page button that will entice the visitor; like ‘Get a Quick call back , Quick Quote’ or ‘Book a FREE Assessment’. Then take the visitor to a Very Easy to fill field to complete their name, email and phone number etc.
What you are doing here is giving your visitor attractive engaging options to continue their journey through your website.
Tip # 4 – Join Google Maps completely FREE!
People searching on the web like to find local suppliers close to their geographical location. More and more peoples searches are starting to come from Google maps.
Go to Googles home page, then click on maps in the top left-hand corner. You can search for whatever you want and the results will show geographically on the map. Simply follow the link put your business details on Google maps and Join for free. Generally within 2 to 3 weeks your business will be featuring for your region, 100% free!
Tip # 5 – Put Your Products or Services on eBay!
As I mentioned in Tip #2, you need to join different directory services to get more decent links to your website…however only the most popular links will actually drive good traffic to your website.
eBay on the other hand is different…it is so popular that adding a service or product to eBay, and include a link back to your website in the product description; I have proven this can attract more traffic than MSN, Yahoo and Bing combined!
So if you sell Heat Reflective Spray Paint for example, put it sale on eBay. eBay spend hundreds of thousands of dollars on Google Ads. So when someone searches for this product, eBay pays to attract them, they see your product and follow the link back to your very own website. And of course you may actually even sell your item! And it only costs $4 – $5 for 10 days advertising! You beaut!
The Internet has only recently become easy to use, with much of the thanks to Google. Google was founded in 1998; And It was only around 15 years ago when most people started using it to search information everyday. Yes, this really is that young.
In just a few more years, Search Engines will be SO much more hugely competitive.
Very soon ALL of your competition will be competing to market and promote their websites to Google. By then it will be much harder to work your way to the top of the front page.
So you mustn’t alarm your competition to your new secret information, by far your best website trick yet.
How Webmasters Work?
Search Engines employ teams of extremely intelligent people to continually review, evolve and re-write the search engines algorithms. Google release around 20 times every week and every day there is a modification or two.
Website Optimisation or Search Engine Optimizer (SEO) communities monitor closely. Re-discovering what the Search Engines want to show, and apply the changes to their Website Optimisation campaigns.
These tips will surely help, but it is very important to have a webmaster program your websites coding, to oblige the Search Engines in their quest to provide searchers with genuine accurate informative content.
Use a Website Optimisation company who will not optimize too profusely,or do anything considered ‘Spammy’ or ‘Black Hat’. Or the Google spam cops will ban your website at the drop of a hat. Be patient with your website Optimisation company; if you insist he goes too quick or too hard, it can have a massively negative impact on your Websites rankings.
People who view this page also can gain mass knowledge by clicking the following link – Online Reputation Management